Hover Starter is $29-$69 per scan. We charge $3.95 flat.
All the data you need to quote, delivered in 6 seconds instead of 4 hours, and we don't need the homeowner to walk around the house with a phone. Just paste an address. Door-knocking, cold storm leads, estimator pre-checks, works without homeowner contact. If our auto doesn't nail it, draw it yourself in 60 seconds, free.
How Hover Compares to RoofTap for Small Roofers
Hover was founded in 2011 and pioneered consumer-facing photogrammetry for home exteriors. By asking a homeowner (or sales rep) to capture eight specific photos with a phone, Hover's engine stitches a 3D model and pulls measurements for roof, siding, windows, and doors. They've raised significant venture capital, partner with insurance carriers and large national contractors, and built a strong brand among shops that own the homeowner relationship before they need a measurement.
Hover's core value prop is interactive 3D plus exterior coverage beyond just the roof. If you're selling siding, windows, and roof in a single visit, and the homeowner is committed enough to walk around the house with their phone, Hover's output is impressive. The interactive model is great in a kitchen-table close.
Where Hover Falls Short for Door-Knocking and Storm Work
The hidden cost of Hover's model is friction. The homeowner has to capture eight photos in good light at the right angles. If they're elderly, busy, distrustful, or not interested, you don't get a measurement. For a salesperson doing post-storm canvassing or cold door-knocks, this is a non-starter, by the time you've coached the homeowner through a phone capture, your competitor has already left a printed bid on the kitchen table. On Hover's pay-as-you-go Starter, scans run $29 (simple) / $49 (average) / $69 (complex), with an extra $39 for expedited delivery. On the $99/mo Pro plan you drop to $9 / $29 / $49 per scan with $19 expedited, still well above $3.95, and you're still waiting on the homeowner.
Other friction points: photo quality issues that send the homeowner back outside, weather-dependent capture (overcast or rainy day = no report), and the awkward sales moment where you ask a stranger to do unpaid work before you'll quote them. None of these are product flaws, they're inherent to photogrammetry. But they make Hover the wrong shape for high-velocity quoting.
Hover Alternatives: Why Roofers Pick RoofTap
RoofTap takes a different bet: satellite-first, no homeowner involvement, six-second turnaround. You paste an address and get a branded PDF with measurements, pitch breakdown, complexity score, and material takeoff. There's no photo capture flow, no SMS nag, no weather dependency. Single reports are $3.95, and plans top out at $499/month for unlimited use. That makes RoofTap dramatically better-shaped for door-knockers, storm-canvassers, and high-volume estimators who need a measurement before the conversation starts.
The honest framing: if your sales motion is appointment-based and the homeowner is already engaged enough to walk the property with their phone, Hover's 3D model can be a beautiful close-the-deal asset. If your motion is volume-based, storm leads, lead-vendor pings, door-knocking, or estimator pre-checks, RoofTap is structurally faster and cheaper. Many roofers run both for different sales stages. The decision matrix below makes it concrete.
Photogrammetry from homeowner photos.
Same measurements. Different math.
What you actually get for the money.
Public list pricing as of publish date. We update quarterly.
Hover vs RoofTap: the honest decision matrix.
Two real products built for two different sales motions. Pick the one that fits how you actually sell.
Pick Hover if…
- Your team will reliably capture eight homeowner photos before quoting.
- You sell siding, windows, and roof together and want interactive 3D in the close.
- Your sales motion is appointment-based with a committed homeowner.
- You operate in a market where homeowner photo capture is a normal part of the flow.
- You're willing to pay $29-$69 per scan (or $9-$49 on a $99/mo Pro plan) for the richer exterior model.
Pick RoofTap if…
- You door-knock, canvas storms, or quote from lead-vendor pings before homeowner contact.
- You want satellite-first measurement with no photo capture flow.
- You need a branded PDF in six seconds, not a 2-4 hour wait.
- You'd rather pay $3.95 flat than $29+ per scan (or $99/mo to get the discounted Pro rates).
- You need multi-building support (detached garage, outbuildings) on every plan.
Three shops, three different right answers.
50 cold doors/week, no homeowner contact yet.
Pre-storm canvassing means running measurements before a single homeowner picks up the phone. Hover's photo flow is a non-starter. RoofTap Pro at $199/month covers 75 reports, paste addresses from a route, walk up with bids already drafted. Speed converts; friction kills.
Roof + siding + windows, appointment-based.
This shop sells three trades in one sit-down. Homeowners are already engaged, the rep walks the house, and the interactive 3D model becomes part of the close. Hover's exterior coverage is genuinely the right tool, and the per-report cost is small relative to the average ticket.
8 measurements/month, lean and pay-as-you-go.
Hover Starter charges $29-$69 per scan depending on roof complexity, easily $300-$500/month for eight scans, plus the homeowner photo dance for every one. RoofTap single reports at $3.95 = $32/month, no subscription, no photo capture. Pay per report, cancel-proof.
Hover vs RoofTap: questions roofers ask before switching.
How does Hover compare to RoofTap on accuracy?
Can I export RoofTap measurements to AccuLynx, JobNimbus, or HubSpot?
Does Hover have a free trial?
What if the homeowner refuses to do the photo capture?
Can I use this for insurance claims work?
What happens if a measurement looks wrong?
All the data you need to quote. Switch in 3 minutes.
Try a $3.95 single report, start free, or pick a plan. Bring your team. Keep your inventory. Cancel any time.